GDPR Privacy and Cookies Policy

Privacy and Cookies Policy

Privacy and Informations about “Gdpr” Rules UE 2016/679

Access Data and Hosting

You may visit our website without revealing any personal information. With every visit on the website, the web server stores automatically only a so-called server log file which contains e.g. the name of the requested file, your IP address, the date and time of the request, the volume of data transferred and the requesting provider (access data), and documents the request.

These access data are analysed exclusively for the purpose of ensuring the smooth operation of the website and improving our offer. This serves according to Art. 6 (1) 1 lit. f) GDPR the protection of our legitimate interests in the proper presentation of our offer that are overriding in the process of balancing of interests.

Data collection and use for processing the contract and for opening a customer account

We collect personal data that you voluntarily submit to us when you place an order or when you contact (e.g. via contact form or e-mail). Mandatory fields are marked as such, because we absolutely need those data to process the contract or to process your contact request and you would otherwise not be able to send the order or the contact request. It is evident in each input form what data are collected. We use the data that you disclose to us to perform the contract and process your enquiries according to Art. 6 (1) 1 lit. b) GDPR. Insofar as you have given your consent according to Art. 6 (1) 1 lit. a) GDPR by deciding to open a customer account, we will use your data for the purpose of opening a customer account. Upon completion of the contract or deletion of your customer account, any further processing of your data will be restricted, and your data will be deleted upon expiry of the retention period applicable under relevant regulations, unless you expressly consent to the further use of your data or we reserve the right to further use your personal data in the scope and manner permitted by law, of which we inform you in this notice. Your customer account can be deleted at any time. For this purpose you can either send a message to the contact option specified below or use the relevant function available in the customer account.

E-mail advertising for registered clients if you subscribe to the newsletter:

If you subscribe to our newsletter, we will regularly send you our e-mail newsletter based on your consent according to Art. 6 (1) 1 lit. a) GDPR, using the data required or disclosed by you separately for this purpose.

You may unsubscribe from the newsletter service at any time. For this purpose you can either send a message to the contact option specified below or use the opt-out link in the newsletter. Upon unsubscription, we will delete your email address unless you have expressly consented to the further use of your data or we reserve the right to further use your personal data in the scope and manner permitted by the law, of which we inform you in this notice.

Pursuant to art. 13 of Italian Legislative Decree No 196, 2003

Please be informed that the data provided at registration to this web-site are collected for billing and the possible dispatch of the order.In case of failure to provide data the order will fail.

ETALIAN FOOD undertakes to treat these data confidentially and not disclose to unauthorized persons, to use them for purposes other than those listed here, unless explicit authorization to do so by the customer. Such data may be disclosed after signing of a commitment to confidentiality, staff, directors and employees to preserve them and to carry out the activities mentioned above, and will be distributed solely for the purposes of the service rendered. These data will also be exhibited at the request of the authorities authorized by law.

In relation to the processing of personal data, the customer can directly and at any time, exercise the rights by writing to

In relation to the processing of personal data, the customer can directly and at any time, exercise their rights under Art. 7 of Legislative Decree No 196, 2003, including, in particular to obtain information on:

- the origin of personal data;

- the purposes and methods of treatment;

- the logic applied in case of treatment with electronic instruments;

- the identity of the owner, managers and assigned representative in accordance with article 5, paragraph 2;

- the people or categories of persons to whom the data may be communicated or who can learn about them as appointed representative in the State, managers or agents.

The customer will also have the right to:

- the updating, rectification or integration of data;

- the cancellation, transformation into anonymous form or blocking of data processed unlawfully, including those whose retention is unnecessary for the purposes for which data were collected or subsequently processed.

It will also have the right to object, in whole or in part:

- for legitimate reasons the processing of personal data, even if pertinent to the purpose of collection;

- the processing of personal data for the purpose of sending advertising materials or direct selling or for carrying out market surveys or commercial communication.

Pursuant to art. 37 of the GDPR Owner and manager of the processing of personal data is:

Etalian Food di Penitente Carmela

CF. PNTCML74C45G942K P.iva 06318180483 N.REA Firenze 619265

Via degli Agrifogli, 16 – 50142 FIRENZE- ITALIA

Tel/fax 00390555121403 mail:

What Data we Collect?

Data provided by the User:

If you are a private person. When you register, or place an order, we ask you to provide us with some data that you need to send the order. These are, for example, the data we ask for:

Name, Surname, Address Complete email address and telephone number, tax code (only for residents in Italy).

Data of others.  If you provide personal data of third parties, such as those of your family or friends, you must be sure that these subjects have been adequately informed and have consented to the related processing in the manner described by this statement.

Data of minors 16 years. If you are under the age of 16, you can not provide us with any personal data and you can not register on etalianfood, and in any case we do not assume any responsibility for any false statements provided by you. Should we notice the existence of untruthful declarations, we will proceed with the immediate cancellation of any personal data acquired.

If you are a professional or a company. When you create a professional account, you are asked to provide us with some data:

Company name, VAT number, and full address, contact name, email address, telephone number.

Sending rating reminders by email

Rating reminder by Trusted Shops

If, when or after placing your order, you have given us your express consent to doing so according to the GDPR, we will disclose your e-mail address to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne, Germany (, so that they can email you a rating reminder.

You may revoke your consent at any time by sending a message to the contact option specified below or directly to Trusted Shops.

Data that we collect automatically:

Technical data: for example IP address, type of browser and data collected using cookies or similar technologies: for more information, please visit the section “Cookies”.

Access to personal data from your private area and revocation of consent (opt-out)

You can, at any time, view your personal data in your private area. Log in to your account and click on the section “Sign in”.

Remember that you can revoke the consent you have provided at any time by accessing your Reserved Area.

Subjects to whom personal data may be disclosed

The data collected as part of the provision of the service may be communicated to:

Companies that perform functions strictly connected and instrumental to the operation - even technical - of etalianfood services, such as for example:

Shipping companies, administrative companies, accountants and administrative and judicial authorities by virtue of legal obligations.

Under no circumstances do we transfer or sell personal data to third parties.

Export and cancellation of the processing of personal data

Log in to your account and click on the section “Log in”:

You can, View, Edit, Make Anonymous or Cancel the account

WARNING! If you make anonym or cancel the account before delivering the order, you may not receive it.

Exercise your rights

Any natural person who uses our site can:

-obtain from the owner, at any time, information about the existence of their personal data, the origin of the same, the purposes and methods of treatment and, if present, to obtain access to personal data and information referred to in Article 15 of the GDPR

-request the updating, rectification, integration, deletion, limitation of data processing if one of the conditions provided for in Article 18 of the GDPR occurs, the transformation into anonymous form or blocking of personal data, processed in violation by law, including those that do not need to be kept for the purposes for which the data were collected and / or subsequently processed

-oppose, in whole or in part, for legitimate reasons, to the processing of data, even if pertinent to the purpose of collection and processing of personal data provided for commercial information purposes or sending advertising material or direct selling or for the fulfillment of market research or commercial communication. Each user also has the right to withdraw the consent at any time without prejudice to the lawfulness of the treatment based on the consent given before the revocation

-receive personal data, provided knowingly and actively or through the use of the service, in a structured format, commonly used and readable by automatic device, and transmit them to another data controller without impediments

- propose a complaint to the Italian Data Protection Authority

We remind you that for any question or request related to your personal data and to respect your privacy you can write to the address

Data Retention

The retention of personal data will take place in paper and / or electronic / IT format and for the time strictly necessary to satisfy the fiscal purposes, respecting your privacy and current regulations.

For marketing and profiling purposes we keep your data until the consent is revoked.

In the case of exercise of the right to be forgotten through the request for explicit cancellation of personal data processed by the owner, we remind you that such data will be deleted from the site and stored, in a protected form and with restricted access, only for tax purposes.

Cookies Policy

Etalianfood uses “cookies” for specific and limited purposes, namely to provide the user with easier navigation of it. Cookies are small data files stored on the hard drive of your computer. Cookies do not allow us any control on your computer. The Company has not got any type of access or control over these cookies that are on the Web sites accessible from the Web site, and disclaims any liability. The Company also invites you to learn about the privacy policies of third party sites that you access in order to let you know how the collection and the processing of your personal data is done. The Help section located in the toolbar on most of the browsers explains how to avoid receiving cookies by the browser, how to get the receipt of a new cookie or how to disable cookies altogether. Disabling cookies may limit the ability to use the Web site and to prevent the user to fully benefit of the features and the services of it.

Extended Cookie Policy

Cookies consist of portions of code installed in the browser that assist the Owner in providing the service according to the purposes described. Some of the purposes for which the Cookies are installed may also require the User's consent.

Technical Cookies and Cookies serving aggregated statistical purpose:

Activity strictly necessary for the functioning of the service

This Application uses Cookies to save the User's session and to carry out other activities that are strictly necessary for the operation of the same, for example in relation to the distribution of traffic.

Activity regarding the saving of preferences, optimization, and statistics

This Application uses Cookies to save browsing preferences and to optimize the User's browsing experience. Among these Cookies are, for example, those to set the language and the currency or for the management of first party statistics employed directly by the Owner of the site.

Other types of Cookies or third-party tools that might use them

Some of the services listed below collect statistics in aggregated form and may not require the consent of the User or may be managed directly by the Owner - depending on how they are described - without the help of third parties.

If any third party operated services are listed among the tools below, these may be used to track Users’ browsing habits – in addition to the information specified herein and without the Owner’s knowledge. Please refer to the privacy policy of the listed services for detailed information.


The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookies and Usage data.

Interaction with external social networks and platforms

This type of services allow interaction with social networks or other external platforms directly from the pages of this Application.

The interaction and information obtained through this Application are always subject to the User’s privacy settings for each social network.

This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.

Facebook Like button and social widgets (Facebook, Inc.)

The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.

Personal Data collected: Cookies and Usage data.

How can I manage the installation of Cookies?

In addition to what is specified in this document, the User can manage preferences for Cookies directly from within their own browser and prevent – for example – third parties from installing them. Through the browser preferences, it is also possible to delete Cookies installed in the past, including the Cookies that might possibly have saved the consent for the installation of Cookies by this website. It is important to note that by disabling all Cookies, the functioning of this site may be compromised.

Users can find information about how to manage Cookies in their browser at the following addresses: Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Windows Explorer.

In the case of services provided by third parties, Users can exercise their right to withdraw from the tracking activity by utilizing the information provided in the third party’s privacy policy, by clicking the opt-out link – if provided – or by contacting the third party.

Notwithstanding the above, the Owner informs that Users may take advantage of: Your Online Choices. This service allows Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of this resource in addition to the information provided in this document.


The list below collects all the cookies we offer and the information contained within them.


COOKIE Name COOKIE Description

CART The association with the customer's shopping cart.

CATEGORY_INFO Stores the category info on the page to load pages faster.

COMPARE The items in the customer's Compare Products list.

CUSTOMER An encrypted version of the shopper's customer ID.

CUSTOMER_AUTH Indicates if the customer are currently logged in to the store.

CUSTOMER_INFO An encrypted version of the shopper's customer group.

EXTERNAL_NO_CACHE Indicates if caching is disabled or enabled.

FRONTEND The customer's session ID.

GUEST-VIEW Determines if guests can edit their orders.

LAST_CATEGORY The last category visited by the shopper.

LAST_PRODUCT The most recent product viewed by the shopper.

NEWMESSAGE Indicates whether a new message has been received.

NO_CACHE Indicates if the cache can be used to store information.

PERSISTENT_SHOPPING_CART A link to information about the shopper's cart and viewing history.

RECENTLYCOMPARED Items recently compared b the shopper.

STF Information on products the shopper has emailed to friends.

STORE The store view or language chosen by the shopper.

USER_ALLOWED_SAVE_COOKIE Indicates if the shopper allows cookies to be saved.

VIEWED_PRODUCT_IDS The products recently viewed by the shopper.

WISHLIST An encrypted list of products added to the shopper's wishlist.

WISHLIST_CNT The number of items in the shopper's wishlist.

Google Analytics Cookies


_utma Identifies shoppers and sessions.

_utmb Determines new sessions/visits.

_utmc Determines if the shopper is in a new session/visit.

_utmz Saves the traffic source or campaign that explains how the shopper reached your site.

Since the installation of third party Cookies and other tracking systems through the services used within this Application can not be technically controlled by the Owner, any specific references to Cookies and tracking systems installed by third parties are to be considered indicative. In order to obtain complete information, consult the privacy policy for the respective third party services listed in this document.

Given the objective complexity linked to the identification of technologies based on Cookies and their very close integration with the operation of the web, Users are encouraged to contact the Owner should they wish to receive any further information on the use of Cookies themselves and any possible use of them - for example, by a third party - carried out through this site.


Definitions and legal references

Personal Data (or Data)

Any information regarding a natural person, a legal person, an institution or an association, which is, or can be, identified, even indirectly, by reference to any other information, including a personal identification number.

Usage Data

Information collected automatically from this Application (or third party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.


The individual using this Application, which must coincide with or be authorized by the Data Subject, to whom the Personal Data refers.

Data Subject

The legal or natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)

The natural person, legal person, public administration or any other body, association or organization authorized by the Data Controller to process the Personal Data in compliance with this privacy policy.

Data Controller (or Owner)

The natural person, legal person, public administration or any other body, association or organization with the right, also jointly with another Data Controller, to make decisions regarding the purposes, and the methods of processing of Personal Data and the means used, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.

This Application

The hardware or software tool by which the Personal Data of the User is collected.


Small piece of data stored in the User's device

Legal information

Notice to European Users: this privacy statement has been prepared in fulfillment of the obligations under Art. 10 of EC Directive n. 95/46/EC, and under the provisions of Directive 2002/58/EC, as revised by Directive 2009/136/EC, on the subject of Cookies.

This privacy policy relates solely to this Application.

© etalian food di Penitente Carmela CF.PNTCML74C45G942K P.iva 06318180483 N.REA Firenze 619265 Via degli Agrifogli,16 50142 Firenze Italia